Tara DeZao, Director of Product Marketing, Adtech and Martech at Pegasystems, has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She’s passionate about helping clients deliver better, more empathetic customer experiences. As a subject matter expert in the field of advertising and marketing, she’s an experienced thought leader across written, audio and live mediums. She holds a BA from the University of California at Berkeley and an MBA from the University of Massachusetts at Amherst. Outside of marketing life, she enjoys exploring the Pacific Northwest with her wife and son and a good, strong cup of coffee. View her work at www.taradezao.com.

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