Tara Bunch is Apple’s Vice President of AppleCare, the company’s technical support and repair organization, a position she’s held since 2012.
Tara is responsible for delivering top-notch customer support and repair experiences for Apple’s worldwide customers, leading the industry in customer satisfaction and quality. Tara’s organization ensures repairs delivered through Genius Bars in Apple Retail stores and through the thousands of authorized service providers worldwide meets Apple’s high standards of quality. Through phone, chat, and online support, AppleCare reaches billions of customers in over 30 languages, helping customers ensure the amazing experience with their Apple product continues well past the moment of first opening the box.
Before joining Apple Tara was Senior Vice President at Hewlett Packard, leading the Global Customer Service and Support Operations. In her 20+ years at HP, Tara worked in various roles that honed both her technical skills and her passion for delighting customers.
Tara graduated from the University of California, Berkeley, where she earned a bachelor’s degree in Mechanical Engineering. She later earned an MBA at the University of Santa Clara. She lives in Los Angeles, California, where she and her wife Eleanor, spend their free time keeping up with 14-year-old daughter, Emily, 12 year-old son, Loran, 11-year-old twin sons, Ian and Aidan, 10 year-old son, Thomas, and 3 year-old daughter, Kate.
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