Shanna Bogaty

Shanna Bogaty

Sr Manager SEM Platform & Automation
HomeAway

Shanna has been working in search marketing for the past 15 years running programs at scale for large online marketplaces such as Yahoo!, Amazon and now HomeAway, an Expedia company. She created her first website in 1996 while an undergraduate at Berkeley and got hooked with the instant gratification the internet provides. She grew up with the internet and lives in awe of the increasing amount of data we create while using it.

She’s spent most of her career matching large catalogs of products with customer intent while optimizing marketing campaigns in an ever-changing environment. It has been kind of like coming in to work to solve a million tiny puzzles every day. She loves it.

Diverse representation is a priority for us. We're proud to say that our Summit speakers are 80% queer women, 50% women of color, 25% Black & Latinx, and 15% transgender and gender nonconforming.