NIKOLE PHILLIPS has been in the IT industry for almost 20 years where she began her career as a Support Engineer at Computer Associates and has evolved into a Senior Strategic Data Analyst at HomeAway (an Expedia brand). Phillips also has a decade of consultative experience doing analytics projects at companies like Microsoft, T-Mobile, Warner Brothers, McKesson as well as healthcare and non-profit organizations. She is passionate about using data to gain insight and combining it with business knowledge to make it shine. At HomeAway, she works in the Marketing Analytics division where she uses analytics to help improve cost efficiency and helps drive growth using advanced analytics techniques and data visualization. She recently relocated to Austin, TX and is proud to make roots in Texas. Phillips is a proud Army wife that loves spending time with her husband Dale (a retired First Sergeant in the Army) and their 12-year old daughter Kylie.