Lynne d Johnson is an astute digital and social media strategist who has led cross-functional teams to develop creative consumer content and community experiences for popular media brands like Vibe, Spin, and Fast Company.
She works with digital, communications and social media agencies providing thought leadership and strategy guidance to build digital and social programs for clients, backed by insights. With content strategy and community building tactics at the core, she develops creative storytelling campaigns that humanize brands and build stronger relationships with their intended audiences to drive growth, awareness, loyalty, and purchase intent.
She’s worked with agencies like R/GA, Waggener Edstrom Heartbeat Ideas, Whispr Group, WeAreSocial, and created content marketing and audience development strategies and campaigns for various B2B tech startups like TrekkSoft and TagMan, as well as music technology company Spotify.
Lynne has also keynoted tech and new media conferences and spoken extensively about emerging media and technology, as well as conducted workshops and trainings at leading industry events and organizations such as The Advertising Research Foundation, AdTech, Web 2.0, SXSW, and BlogHer Business. Many of her latest talks have centered on the implications of augmented reality for marketing, women and African-American leadership in tech, and digital storytelling.