Luciana heads Business Development & Partnerships for creative immersive tech studio REWIND. For the past year, she has been pivotal to the founding of Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and co-chaired the Tech London Advocates AR/VR group.
Learner, maker, systems thinker, innovator and tech evangelist, with over 6 years’ experience in operations, brand strategy, digital marketing and B2B business development for early stage/growth startups — on both the technical and creative side — her niche is business development and go-to-market strategy with a multi-disciplinary approach, as well as tech evangelism. Her forté being bridging future tech with the outer world and digesting trends in a way that is relevant for all.
She was elected one of Code First Girls ‘25 Ones to Watch’, ‘Top 5 Female Role Models in the Tech Industry’, and Virtual Perceptions’ ‘Heroes of VR’ in 2016, and regularly speaks about her journey and current work at secondary schools, conferences & companies worldwide. Highlights include: TEDx Manchester, WOW Talks, VR World Bristol, VR&AR World, Leeds Games Festival, Im-Architecture Conference, WeAreTheCity, GeekGirlsUK and CFG Annual Conferences. She has also hosted and continues to host webinars on neuroVR and women in tech with BrightTALK and BeMyApp.
She also hosts webinars, hackathons and demo days with select partners. She is part of Founders of the Future, a SheWorx Ambassador and mentors/advises startups in the UK and Europe.
Passionate about empowering others and tech for good, she is also the co-founder of Unfold Inclusion in XR, a social impact venture aimed to advance VRAR skills and opportunities for underrepresented groups in the industry. Parallel to that, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, unconscious bias and cognitive behavioural change.
Luciana has a MA/BA Law degree from Cambridge, MA International Business from HULT, and Systems Thinking & Leadership from Harvard Extension School.