Chief Creative Officer
Good Thinking Co

Lucia is Senior Global Creative Director at Udemy – the world’s largest learning marketplace. Originally from Southern California, Lucia began her career in San Francisco as an Art Director at The Gap and Old Navy, where she was responsible for brand development and in-store marketing, while launching the Old Navy brand.

Subsequently, Lucia launched her own design firm, Good Thinking Co. working with start ups and clients such as Netflix and Levi Strauss. In 2002, Lucia moved to New York, where she produced award-winning work for clients such as Ecko Unlimited, JetBlue and Vitaminwater. Later, she returned to an in-house role, serving as Vice President and Creative Director at Marc Ecko Enterprises. Lucia has held long-term assignments at Interbrand and Lippincott, where she led large, multidisciplinary teams for clients including AT&T, Xerox, Thomson Reuters and Delta Airlines.

As a creative innovator, Lucia successfully blends strategy, design, and storytelling to deliver unique brand experiences for companies of all sizes. She believes that successful branding should communicate, engage, and deeply connect with consumers. With every project she takes on, Lucia starts with a deep dive into the core DNA of a business, balancing the history and the company’s business objectives simultaneously. With consistent change and evolution to the brand, Lucia is able to disrupt the industry standards to help businesses differentiate from the rest.

While not working, Lucia can be found riding hundreds of miles on her bikes and vintage Vespas. She loves practicing Italian any chance she can get, enjoys creating neon and hand painted signage, and practices the mindfulness of Zen Buddhism.

Summits Attended: 2020 Debug

Diverse representation is a priority for us. We're proud to say that our Summit speakers are 80% queer women, 50% women of color, 25% Black & Latinx, and 15% transgender and gender nonconforming.