Lorraine Bardeen leads Strategy, Business, and Commercial and Media Partnerships for Microsoft
HoloLens and Windows apps and services. She and her team work closely with development studios to
craft ground-breaking experiences for Microsoft HoloLens across genres and audiences and to build a
rich content portfolio that will inspire creativity and innovation in this new medium. She also helps set
the long term strategic roadmap for both Microsoft HoloLens and Windows apps and experiences across
many types of devices – both created by Microsoft and created by partners across industries.
Previously, Lorraine led the Microsoft IoT (Internet of Things) Business Group for Europe, Middle East,
and Africa, during which time she drove business strategy, partnerships, marketing, and distribution
channels. She and her team worked directly with partners and customers building their businesses
around IoT and embedded systems in manufacturing, healthcare, and retail. Earlier in her time at
Microsoft, she focused on next-generation licensing strategy, working across the company to create and
pilot the first set of software-as-a-service business models.
Lorraine started her career in corporate and real estate finance and consulting at
PricewaterhouseCoopers in NYC after graduating from Cornell University. She lives in Seattle USA with
her wife and children.