As Chief Customer Officer, Liza is a member of the firm’s Management Committee and has responsibility for driving growth for the firm by engaging potential members at a broad level through marketing, advertising, smart use of data and ensuring Jet’s end-to-end customer experience is compelling.
Prior to joining Jet, Ms. Landsman was Chief Marketing Officer and a member of the Executive Committee at E*TRADE Financial, responsible for the firms marketing, advertising and insights & analytic functions, including the evolution of its consumer facing brand. She previously held the position of Global Head of Digital at BlackRock, where she was responsible for firm-wide digital marketing strategy, including social media, websites and mobile applications. This followed a decade in senior management positions at Citigroup, where she focused primarily on driving engagement across customer channels, especially internet and mobile platforms. She also previously held several leadership roles at IBM in their e-commerce and personal systems group units, Flooz.com, a start-up in the payments space and led the new media practice at Writers House, Inc.
Ms. Landsman graduated magna cum laude with a B.A. from Cornell University. She joined the Board of Directors of Choice Hotels International (CHH) in Q4 2014 and has served on the Board of Directors of GO! Project, a New York City-based foundation that provides education opportunities for children in need.