I’m an entrepreneur with a knack for bootstrapping. 8 years ago, I moved back into my parents’ home and started working three jobs so I could start my company InCharged – while retaining 100% ownership, operating without debt, using no external funding, and operating with positive cash flow since day one. It hasn’t been easy, but it was my dream to create an opportunity for marketers to reach their audience in a new and innovative way. With InCharged technology, consumers can plug in their mobile devices for a free recharge while the brand that sponsors the charging station can present messaging in a non-obtrusive way. InCharged is a true example of a lean startup, and we’re proud to be one of very few tech companies that is woman- and minority-owned.
Now, we’ve moved out of my parents’ garage and expanded into a huge facility with extra space for R&D – we’re the only charging station company that offers super convenient next-day service, and the only ones who design and manufacture our own products in-house right here in the USA – allowing us to quickly create new solutions as a direct result of our customers’ feedback, and pass on cost savings to our clients.
One key strategy that sets my company (and me!) apart from others is that instead of competing, we develop mutually beneficial partnerships. Especially as a woman in business, I truly believe all ships rise with the tide and it’s nearly always better to discover opportunities to collaborate rather than compete.