Jayne Pimentel is the Senior Director of Growth Marketing at DraftKings. She manages growth marketing responsibilities across paid search, paid social, programmatic and Adnet. Her team works to drive new user growth through these various channels efficiently and effectively.
Jayne joined DraftKings by way of MachineZone Inc. (MZ), a technology company that focuses on mobile strategy games. As the senior director of ad operations at MZ, Jayne gained extensive knowledge of both the mobile gaming and advertising ecosystems. Prior to this, Jayne served as the director of revenue and ad operations at Reddit, one of the top ten websites in the United States.
Jayne holds her B.S. in marketing from Santa Clara University where she was a member of Delta Gamma and also a student athlete on the Women’s Lacrosse team.
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