Helen Vaid is Vice President of Customer Experience at Walmart.com. In her role, she leads site merchandising, analytics, multi-channel and digital experience teams to deliver great shopping experiences for Walmart customers. Before joining Walmart, Helen had an extensive career growing and
scaling international businesses and building online brands. She was with Hewlett-Packard (HP) since 2004, most recently as VP and General Manager at Snapfish WW & Web Platform. She was responsible for the global business for Snapfish, growing the brand’s reach from 1 to 13 countries during her nine years at the brand. Prior to joining Snapfish, she was Sales and Marketing Director at Servecast Ltd., a wholly owned streaming media provider. She served clients such as NASDAQ, Logica CMG, EMAP and Reed Elsevier, providing systems and solutions to take their rich content online. Helen’s book, “Branding: Brand Strategy, Design, and Implementation of corporate and Product Identity,” was published in May 2003.