Emily Heyward is a founding partner at Red Antler, a branding company specializing in startups and new ventures. Based in Brooklyn, Red Antler is a multi-disciplinary team of designers, UX/product experts, strategists, and business consultants. As head of the strategy team, Emily has led branding efforts for top companies such as Foursquare, Casper, Zagat, and Birchbox. She started her career in advertising at Saatchi & Saatchi, followed by JWT. Her years as a Strategist, combined with an entrepreneurial spirit, inspired her to form Red Antler in order to directly apply consumer insights and brand positioning to business growth. Emily lives in Brooklyn with her wife, as well as a dog and cat who have negotiated a tenuous peace.