Denise Shanks

Director of UX
W.W. Norton Publishers

My goal is to make websites and applications easier for people to use. I’m passionate about making online experiences better. The highest compliment I earn is hearing that people love using a product I worked on or seeing conversions increase after a site launch.

My experience spans corporate and e-commerce websites, product microsites, and complex web applications for consumers and enterprise customers in financial services, healthcare, publishing, education, and computer software. I’ve designed for desktop and mobile devices and I have experience working in both waterfall and agile development processes.

I’ve led products through the whole user experience process — from the kick-off meeting with the product team to launch, including: requirements gathering, UX analysis, design, supporting development and QA, and user testing.

As a designer, I veer on the side of practicality. Produce only what is really needed in documentation. Iterate often in design strategy and the early stages of product development. Rely on the observations of users over opinions. And keep it simple.