Dawn Laguens

Dawn Laguens

Expert In Residence
IDEO

Dawn Laguens, previously the Executive Vice President and Chief Brand Officer of Planned Parenthood, is Expert-in-Residence at IDEO, one of the world’s foremost human-centered design and innovation firms, and Strategic Advisor at Redshift Leadership. In these roles she is partnering to imagine and build the socially responsible and responsive organizations, corporations and technology needed for a healthier and happier future for both people and the planet. As Planned Parenthood’s message, organizing and policy leader Laguens worked to defend access to care for millions of patients and advance reproductive rights and freedoms for all. She spearheaded innovative efforts to keep a century-old brand relevant for the next generation, and to change the way our culture views sex, health and equality. Laguens is a CLIO award-winning writer and director, and Executive Producer of Across the Line, a groundbreaking virtual reality experience that debuted at the 2016 Sundance Film Festival. She is the mother of triplets, a sportswoman, a native of New Orleans, a resident of Austin, and a fan of the printed word.

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