Dawn Laguens

Executive Vice President & Chief Brand and Experience Officer
Planned Parenthood Federation of America

Dawn Laguens is the Executive Vice President & Chief Brand and Experience Officer of Planned Parenthood Federation of America (PPFA) and the Planned Parenthood Action Fund (PPAF). Dawn directs Planned Parenthood’s message, political and policy strategies, and leads the organization’s work to defend access to care for millions of patients and advance reproductive rights and freedoms for all. Under her leadership, Planned Parenthood celebrated its Centennial, trained thousands of young diverse leaders, expanded access to care in underserved communities in the South, and grew Planned Parenthood’s supporters to over 11 million. Dawn also spearheaded innovative efforts to keep a century-old brand relevant for the next generation, and changing the way our culture views sex, health and equality. Among other projects, Dawn led the production of Across the Line, an award-winning virtual reality experience that debuted at the Sundance Film Festival.

Dawn brings decades of experience in campaign strategy and message integration to Planned Parenthood, and is a CLIO award-winning writer and director. She has been one of the leading ballot measure consultants in America, having worked on a wide range of critical social issues. As the founder and president of LKK Partners, her clients included governors, members of the U.S. Senate and House, EMILY’s List, the National Education Association, the Nature Conservancy, the Natural Resources Defense Council, Basic Rights Oregon, and Freedom to Marry, to mention just a few.
She has worked for more than 15 years with Planned Parenthood, both nationally and with affiliates. She is the mother of triplets, a sportswoman, a native of New Orleans, and a fan of the printed word (but also of her iPad).