Dara Johnson Treseder is a business leader with expertise in building and leading high performing global marketing and commercial organizations. In 2018, she was recognized by AdAge as one of the “Top Women to Watch.” In 2017, she was recognized on Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech” and on Forbes as one of the “9 Marketing Experts [Other] CMOs Need To Be Aware Of.”
A recognized thought leader and subject matter expert, Dara is a sought-out speaker, lecturer, and advisor on marketing, innovation, and growth. She delivers keynotes at several premiere industry conferences, such as those hosted by MMA, CES, ANA, Women of Silicon Valley, AfroTech, LWT, Harvard, Stanford, and the London School of Economics. Dara is a frequent contributor to leading publications, including Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily.
Dara is currently the Chief Marketing Officer for Business Innovations & GE Ventures at General Electric. Previously she led marketing and growth efforts at Apple and Goldman Sachs.
Dara is also an internationally recognized champion of public health, women’s issues, and diversity initiatives. She serves as an officer on the board of directors of the Public Health Institute and as an advisor to UN Women initiatives.