Founder & CEO, Madison Reed
Partner, True Ventures*

*Please Note: Amy has two titles


Amy’s multifaceted career has ranged from founding and operating companies, to investing in startups, to volunteer nonprofit leadership. Currently, Amy is Founder and CEO of Madison Reed, an omnichannel beauty brand that is challenging industry titans in the hair color space. She is also a Partner at True Ventures, focusing on investments in consumer and ecommerce startups.

In 2019, the San Francisco Business Times named Amy to its “Forever Influential Hall of Fame” and its “Most Admired CEOs” list; CEW, a prestigious beauty industry association, bestowed upon Amy its inaugural “Female Founders Award;” and Inc. Magazine named Amy to its Female Founders 100 list for the second consecutive year. Also in 2019, Amy’s alma mater, the Wharton School, bestowed upon her the Penn Wharton Entrepreneurship Alumni Achievement Award.

In 2018, Amy was a finalist for Ernst & Young’s Entrepreneur Of The Year® Award in the Northern California region, which she won in 2006 for the consumer category.

Amy serves on the boards of the University of Connecticut Foundation, The Bay School of San Francisco, Madison Reed Franchise LLC, and Madison Reed.

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