Hannah Roos serves as Director of Digital Marketing at the Ad Council, the largest producer of public service communications programs in the U.S. There, she consults with clients and internal stakeholders on digital strategies to coordinate outreach efforts across platforms. With that framework, she provides implementation, optimization, and analysis for paid media across Google, Facebook, Twitter, LinkedIn, Pinterest, and Snapchat. In addition to her position at the Ad Council, Hannah volunteered as Director of Digital Media for Entrepreneurs for Hillary in 2015. There, she lead social engagement with the goal of energizing entrepreneurs and their networks on behalf of Hillary Clinton’s candidacy for President.
Before joining the Ad Council, Hannah worked at Lady Gaga’s Born This Way Foundation. As Manager of Operations & Communications, she directed social media outreach across all major platforms, programmed a multi-player digital game with a strong focus on social emotional learning (SEL), and helped orchestrate the national Born Brave Bus tour.
Originally from San Francisco, Hannah moved East to attend Bryn Mawr College. She now lives in Boston with her fiance, Aly.